Resale and reuse programs are having a moment in retail, and increasingly, ThredUp has been at the center of them.

In 2019, the resale platform partnered with both JC Penney and Macy’s to sell its secondhand clothing in stores. The following year, ThredUp made deals Yeezy Release Date 2021 with Walmart and Gap. This year has been even more momentous for the resale platform, with the company filing for an IPO in March and acquiring European resale company Remix in July. Its resale-as-a-service program has also brought in a plethora of retail clients in 2021, from Farfetch and Fabletics to Madewell and now Adidas. The company is also testing a secondhand store with Madewell in Brooklyn, New York.

For Adidas, the partnership is just one point in a string of sustainability efforts that include creating shoes from a mushroom-based material called Mylo, making products out of recycled plastic from oceans and a partnership with Allbirds to create low-carbon shoes. By 2025 , Buy Cheap Yeezy 350 is planning to be a carbon neutral brand across all of its North American facilities, including stores, distribution centers and offices.

“We believe that great performance shouldn’t come at the cost of the environment,” Katja Schreiber, senior vice president of sustainability at Adidas, said in a statement. “That’s why we’re committed to establishing a circular future for sportswear, and with the Choose to Give Back program are helping people to see new possibilities to give old gear new life.”

While reuse and resale programs have cropped up across categories in retail, the athletics space as a whole has several adopters this year alone. Buy Yeezy Online ,Lululemon in April announced it would resell “like new” products through its first recommerce program, which came shortly after Nike launched a refurbishment program for footwear. Timberland over the summer debuted its own refurbishment program to resell or upcycle used products. However, the Adidas program is unique in accepting apparel from any brand or category, rather than limiting the service to its own products.