Primal New Collection, UDOG Shoes, MAAP, G4 Sale, Time Perfection & Old Man Winter Virtual Options
UDOG Debuts with Tensione Road Shoes
TENSIONE is the first ever cycling shoe that wraps the rider’s foot from bottom to top, improving both comfort and support for the entire ride.
UDOG, the bold new direct-to-consumer Italian brand, reveals its first footwear product called TENSIONE. Incorporating an innovative new Tension Wrap System (TWS), TENSIONE is the first ever cycling shoe that wraps the rider’s feet from bottom to top, improving both comfort and support.
The new shoe was carefully designed and produced by the team at UDOG – the new company founded in Veneto, Italy, by Alberto Fonte. Fonte is a highly respected cycling industry professional, with more than fifteen years’ experience working for major brands. UDOG – Fjallraven Kanken Backpack have used Fonte’s extensive performance footwear expertise and knowledge to develop an extremely high quality road cycling shoe that meets very exacting design and production requirements.
The new TENSIONE shoes incorporate a patented dynamic system that hugs the metatarsal area of your feet from the instep to the bridge for an optimum fit called Tension Wrap System (TWS). It features a dynamic system of TPU laminated straps that wrap the insole from one side of the shoe to the other. The hybrid lace-up closure system provides 18 points of contact between the foot and the shoe upper holding your foot for complete support during the entire pedal stroke.
The shoe has been developed with comfort in mind. TENSIONE is shaped to offer a generous toe box and a deep heel cup. The design is also intentionally minimalist, eliminating all plastic and metal hardware which typically create pressure points. The hybrid lace-up closure system allows UDOG to use upper materials that are softer and more comfortable when compared San Francisco 49ers Jersey to standard cycling shoes while minimizing stitching. The upper is made of innovative 3D technical mesh, that produces a material that is light, soft and breathable.
UDOG opt for the lace-up closure system for three reasons: laces create more even distribution of pressure, they offer a more understated and stripped aesthetic, they are critically more comfortable and lighter. TENSIONE laces have been carefully selected and tested to identify the ideal material for a high-performance cycling shoe. Traditional laces tend to loosen while pedaling, TENSIONE uses proprietary laces that are a flatter construction which creates a better knot and guarantees the best fitting shoe from the most demanding crit races to the longest endurance rides.
TENSIONE comes with a composite carbon-nylon outsole developed with a directional ventilation channel, integrated rubber heel and toe caps.New York Giants Jersey The outsole features a large metatarsal platform for easy cleat engagement, and generous fore/aft bolts adjustments for precise fitting.
Key features of UDOG Tensione:
- Hybrid lace-up closure system
- Tension Wrap System – TWS
- Generous toe box & deep heel cup
- Composite carbon-nylon outsole
- Minimalist design less material less weight
- Lightweight 245gr in size 42
- 15 sizes from 38 to 46 full sizes gender neutral
Pricing and availability:
- Tensione comes in two colors: Pure Black and Arctic White
- The price is set at 150 euro – 130£ – 200USD
- Available to purchase in limited quantities from today at www.udog.cc; shipping starts from March 15th 2022.
MAAP Transit Apparel – Made for Movement
Introducing MTA: MAAP Transit Apparel. It’s made for movement and constantly in flux. It’s M.A.A.P goes from A to B, or wherever it takes you. It’s technical for the ride and, with progressive color blocked design and unisex fit, styled for the inside.
Four-way stretch provides a full range of movement with no adjustments necessary, while reflective details provide extra visibility for city riding. Lightweight, waterproof, windproof and DWR fabrications provide the ultimate warmth to weight ratio when the weather turns, while the Roam Jacket’s new Cohaesive® hood adjuster system keeps the rain at bay whilst preserving visibility with the press of a button, or two.
“The MAAP Transit Apparel collection was made by cyclists for cyclists. This collection is crafted from materials that are breathable, highly sweat wicking and antimicrobial. We’ve partnered with innovative product performance specialists like Primaloft®, Polartec® and Drirelease® on new fabrics to remove the guesswork from commuting, empowering riders to get from home to work and everywhere in between with confidence in their clothing choice”, said Darren Tabone, VP Product at MAAP.
By swapping vehicle transportation for cycling, we can collectively take a conscious step towards an environmentally sustainable future that is also friendly on the budget. According to the non-profit Adventure Cycling Association, a moderate increase in New York Giants Jersey cycling, even for short trips, could reduce between 6 and 14 million tons of CO2 from reaching the atmosphere and 2.6 to 6 billion liters of fuel annually (1). So it’s no surprise to see more environmentally conscious cyclists making the choice to commute daily.
Available now via maap.cc or your local MAAP dealer.
(1) Adventure Cycling Association, Environmental Impact
Collection List:
- Equip Primaloft Down Jacket: $345 USD
- Motion Pant: $150 USD
- Motion Short: $130 USD
- Motion Shirt: $130 USD
- Repreve Rib Beanie: $35 USD
- Roam Jacket: $295 USD
- Shift Dry Tee: $85 USD
- Shift Dry Long Sleeve Tee: $95 USD
- Team Hi-Loft Hoodie: $210 USD
G4: Limited Pop Art Collection – Last Pieces Available and Winter Sale!
It’s official ! You now have access to the last 5 available pieces of our limited, numbered and collector POP ART collection!
It is now time to treat yourself with a unique outfit created from scratch by Geoffroy Lequatre and Les Cycles des Mille Etangs!
A simple and accomplished objective: to create something new, something never seen before in cycling and to have fun!
Immerse yourself in the world of POP ART and free your mind on the bike.
A jersey and bib-shorts that are a pleasure to wear, that break the habits and codes of cycling!
I ORDER MY POP ART COLLECTOR OUTFIT!
Only 5 issues left, hurry up to get YOUR POP ART outfit with its offbeat, avant garde and futuristic style!
LAUNCH OF THE WINTER SALES!
From January 12, take advantage of our WINTER SALES, and this until February 08!
Stay tuned, exceptional discounts are waiting for you on your best G4 items!
TIME Bicycles – Perfection in Every Strand
For decades, TIME Bicycles have been producing some of the world’s finest carbon bikes. The processes at TIME are unique in the bicycle industry and we’re constantly refining them to ensure there is perfection in every strand of carbon.
We’ve captured the beauty of the process and distilled it into a mesmerizing short film. The film unpacks how a TIME bike is made, from the initial weaving of individual carbon fibre strands during the Braided Carbon Structures (BCS) stage to the unique Resin Transfer Molding (RTM) process, right the way through to the sanding, painting and finishing.