NBA stars are a common place to look when trying to find the crème de la crème of high-end fashion, and in reality, NBA stars are perhaps the quintessential fashion models of the twentieth century. While the reasons as to how this occurred can seem somewhat hazy at first, with just a little digging, we can actually get a pretty good idea about what caused this relationship to flourish.

Let’s jump straight into it and talk about how the relationship between the NBA and fashion flourished as well as how the NBA managed to garner such a prestigious reputation.

A League Full Of Icons

NBA players are some of the most iconic figures of all time. It is not uncommon to see NBA fashion icons starring in commercials for expensive brands or trying to sell luxurious products, and some NBA stars are on the same level as even the most famous of actors and singers.

In fact, it would almost be impossible to watch a full day of television without seeing at least one NBA star show up on the screen, and it seems as though the general public just correlates NBA stars with being the epitome of style and fashion.

This is, in part, down to the NBA itself. There are very few other sports out there that have been able to become as popular as basketball, and this popularity makes most NBA players extremely desirable. There’s a reason why you don’t see popular golfers are cricketers being represented as the face of a luxury clothing brand – the aura they exude is just different.

Moreover, another reason why NBA stars often become fashion icons is simply due to their ability to sell products. When millions of people take to betting online in order to cheer on their favourite players, it is not too far of a stretch to say that these same people would be more than willing to buy clothing advertised by NBA legends.

Popularity sells, and when it comes to figures in the public eye, none are perhaps more well known than that of NBA stars.

Celebrities Have a Huge Influence On Fashion Trends

Celebrities have always had a huge influence on fashion trends. Once a celebrity gets large enough, it seems as though they can do no wrong when it comes to fashion, and millions of people all over the world take to replicating said celebrities’ style in order to give off a similar feel.

Almost all of the top NBA players have become fashion icons in their own right, and even without the help of popular/luxurious sponsorships and deals, many of them manage to have a ton of sway when it comes to current fashion trends and styles.

NBA stars are just hugely popular celebrities at the core, and when it comes to influential characters that are able to change the fashion industry at just a moment’s notice, very few other people manage to get anywhere near to that of NBA celebrities.

We hope we have been able to give you a better idea as to how the relationship between the NBA and fashion flourished. There are a myriad of intricate reasons why this relationship has taken place – not just the ones we mentioned in this article.

Moreover, NBA stars are likely only going to become more synonymous with fashion as the sports industry grows, and we may even see a few of the top NBA players take precedence over A-list Hollywood celebrities. See you in the next one.