Reebok, Zappos Collaborate On New Adaptive Footwear

Another major shoe brand is unveiling styles specifically made to meet the needs of people with disabilities.

Reebok is launching its first-ever line of adaptive footwear. Known as Reebok Fit to Fit, the collection includes shoes with features like zippers, heel pull tabs, extra wide options, removable sock liners and low-cut designs.

“At Reebok, we continue to prioritize innovation and creating products that inspire human movement,” says Todd Krinsky, senior vice president and general manager of product at Reebok Design Group. “We’re proud to introduce our first official adaptive collection to help those with disabilities thrive — from sports and fitness to everyday life.”

Reebok said it worked with Zappos Adaptive — a special section of Zappos offering clothing and footwear tailored to those with various disabilities — to develop the new shoes.

“First-hand feedback from the disability community is essential when designing or modifying a product that is accessible and also delivers on fashion,” said Dana Zumbo, business development manager for Zappos Adaptive. “We’re thrilled to have partnered with Reebok on their Fit to Fit Collection, and for the opportunity to introduce our first functional and fashionable athletic shoe to the Zappos Adaptive shopping experience.”

Styles that are part of the Fit to Fit adaptive collection are available from Reebok and Zappos in adult unisex sizes. In addition, Zappos said it will soon offer single shoe options.

Other shoemakers that have rolled out adaptive styles in recent years include Nike, Ugg, Steve Madden and Stride Rite.

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